Turning complex products into clear stories.
Product marketing lead for high-growth SaaS, from positioning to GTM. I’ve helped scale startups to IPO, built competitive programs and playbooks from 0 → 1, and now lead PMM for every technical product and integration release at MNTN.
above adoption goals across 68 product & feature releases in H1 ’26
influenced revenue from competitive program built from the ground up
MNTN stock jump from the GTM for HubSpot & Upwave integrations
closed-won deals after ICP & journey refresh
campaign rate lift from a data-driven initiative to build a new platform
MNTN
Sep 2022 – PresentProduct Marketing Lead
Jul 2025 – Present
Product marketing lead across all product and integration releases. Manage a team of 2 in GTM and Enablement, partnering with CEO-to-IC to ship launches that move PLG and Revenue.
- Led GTM for HubSpot & Upwave integration launches; MNTN stock climbed +12.26% on the news.
- Built the PMM AI Cowork and AI agent practice, adopted by product, design, and program teams.
- Exceeded adoption goals by 118% in H1 '26 across 68 product & feature releases.
- 72% increase in campaign rate with MNTN Express platform. Built + launched in under 2 months.
Sr. Product Marketing Manager
Sep 2022 – Jun 2025
Earned PMM a strategic seat at the table, informing product direction, GTM motion, and competitive strategy.
- Built & scaled the competitive program with Crayon from 0→1, driving $8MM+ in influenced revenue.
- Advocated for and launched the first testimonial video series across channels. Highest VR to date.
- Refined ICP, pain points & journey maps; +42% closed-won the following quarter.
Compass
Mar 2017 – Jul 2022Marketing Lead, National Operations
Feb 2021 – Jul 2022
Drove product adoption and retention across national teams during the run to IPO.
- Exceeded company OKRs by 160% with a data-driven adoption motion (Tableau / Heap).
- Influenced platform & tech roadmap through competitive intel and customer insight.
Marketing Manager
Jun 2020 – Feb 2021
Led the customer marketing team while driving product adoption.
- Shaped Compass’ positioning & messaging to separate the platform from competitors.
- Increased product adoption by 26% through qualitative + quantitative customer signal.
Associate Marketing Manager
Jan 2019 – Jun 2020
Hyper-growth environment. Built workflows national teams adopted.
- Built pitch materials, case studies, and launch enablement for sales & growth.
Marketing Advisor
Mar 2017 – Dec 2018
First employee at Compass OC. Stood up processes and GTM from zero.
- Doubled FY17 recruitment targets.
Togo's Brand
Sep 2014 – Mar 2017Customer Marketing & Advertising, Sr. Associate
Sep 2014 – Mar 2017
Partnered with the executive team on a national rebrand grounded in customer research.
- Curated brand ethos & messaging; built integrated campaigns with external agencies.
I sit at the intersection of product, gtm strategy, and revenue, bringing sharp insight on the customer POV and a get-things-done attitude to every launch.
Curiosity is at my core, allowing me to thrive in ambiguity and flex across the full PMM spectrum. I move fluidly between personas and insights, product complexity, and GTM obstacles, building the playbooks that transform early traction into repeatable, scalable growth.
- Positioning & Messaging
- Go-to-Market Strategy
- Product Launches
- Customer & ICP Research
- Segmentation Mapping
- Competitive Intelligence
- Revenue Enablement
- PLG & Sales-Led Growth
- Cross-Functional Leadership
- AI-Enabled Marketing & Automation
- PMM Playbook Development
- 2026Anthropic AcademyClaude Cowork, Certification
- 2022Harvard Business OnlineBusiness Analytics, Certification
- 2019Cornell University OnlineWomen in Leadership, Certification
- 2011CSU ChicoB.S. Marketing & Events
Outside of PMM, I’m usually chasing a new interest.